We are the crazy ones...
About Us
We’re forged in bone-crushing slams, stitched up in the wake of carnage and driven by a death wish to ride again. Born from the graveyard of broken bodies and relentless chaos, our mission is simple: to craft tools that don’t lie about the pain because we live it, bleed it and only share what drags you back from the edge of oblivion.
We’re a pack of hardened souls, warriors who’ve stared death in the face and laughed. Scarred, shattered, resurrected, we know the bitter taste of injury and the savage grind to rise from the ashes. What sets us apart? Pure, unfiltered authenticity. This is more than a lifestyle. It’s a curse we embrace and a tribe we protect.
If you’ve danced with death, shattered your bones and still crave the next ride, welcome to the fold. You’re one of us.
For those who get hurt, get back up and go send.
We’re forged in bone-crushing slams, stitched up in the wake of carnage and driven by a death wish to ride again.
Henry West, carved his path through broken bones and savage wipeouts; chasing pain, progress, and the next send. Battle-scarred and unsatisfied, he searched for recovery tools that actually worked, not another pastel-tinted promise from a wellness brand built for bottomless brunch, not for the ones who get up bleeding just to go again.
We tell real stories from the world’s toughest riders to build Hurtsend, a brand forged in pain, not prettiness, born for those who don’t back down. The DEATHMAT™ is our first scythe, a spiked acupressure mat designed for full-body pain relief whilst stimulating faster recovery that hits like a ritual and heals like a curse.